The tool allows Long Term strategic campaign planning for managing Predicted Inventory against Demand, following a structured approval process. It has a couple of significant advantages listed below.
Hosted solution
Hosted by I2, CMT is a web-based tool with secure log-in credentials
Multi platform planning
Supports Multi-platform Planning - currently Linear, PromoSmart and VOD.
AdvantEdge integration and more
AdvantEdge integration - Conversion Forecast and Linear Campaign Reach Estimate.
Promo Optimizer integration
Optional Promo Optimizer integration eliminates rekeying in Promo Optimizer as well allowing automated return path data to create Delivered versus Planned reporting.
Reporting
Standard reporting against three different types of classifications, allowing the Client to analyse campaign support for different business areas to ensure effective balancing.
